BRF throws a “hot read” 24-hour sale like they’re facing an all out blitz. None of the picks hit over $100.

Italian Shoes, Wheelhouse Dress Shirt Savings, & More – The Thurs. Sales Handful
GADA watches, boiled wool chore blazers, and a favorite desert boot returns in a new color.

The 2026 Valentine’s Day Gift Guide for Her
All you need is love… and maybe some stuff.

Steal Alert: 25% off the Caravelle Sea Hunter Automatic 39mm Dive Watch
Vintage style, sub $300 price. Authorized dealer. In stock… for now.

Steal Alert: 1 Sale 4 Outfits – Huckberry’s Annual Winter Sale
4 style scenarios mined from Huckberry’s big winter clearance.
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The Power of “Boring” and the Danger of Boredom
In the age of relentless novelty, “new” has supplanted “good” in terms of what we are told to value. And that’s dangerous.

In Review: The Bulova Lunar Pilot Chronograph
In person with a reasonably priced, well built, NOT plastic watch with real lunar history.

Menswear models lying in grass staring at things
Somehow this became a something.

Style Scenario: Groundhog Day
Bing!

Monday Men’s Sales Tripod – adidas $30 off $100, new J. Crew Clearance, & More
Huckberry has added some new sale items too.

Spier’s Winter Sale, $25 Chinos, & More – The Thurs. Sales Handful
$330 Vitale Barberis wool half canvas suits. $35 bombers. And a favorite automatic diver returns for $240.

Huckberry: Annual “Best Deals of the Season” Winter Sale
Boots, shirts, & sweaters. Merino blend pants. And yes, lots of jackets… waxed, quilted, etc.

Monday Men’s Sales Tripod – Billy Reid Clearance, Brooks Bros Cold Weather Sale, & More
$24 chinos & OCBDs, $32 jeans, $38 mac jackets… In praise of the simple by way of GAP’s 60% off deal.
