ra·tion·al·ize (verb): A defense mechanism involving the construction of a logical justification for seemingly illogical or unacceptable feelings or behaviors.
LET’S DO THIS!
#1. Remember how much your wife’s/fiancee’s engagement ring cost? Right.
#2. You’ve been meaning to sell a bunch of old stuff on ebay, this is just motivation to clean house… (even though all that selling will only partially fund the purchase of said overly expensive watch)
#3. Like your place of work is really gonna give you a gold watch when you retire? Hell no. And why bother? Like they’re not going to lay you off before then anyway…
#4. You gave up smoking!
#5. Hell, you never even STARTED smoking!
#6. You got a new suit for an upcoming big event, & all your old watches just don’t look “right” with it.
#7. It’s something you could pass down to your son one day! Even though you’ve only got daughters. And you just had a vasectomy.
#8. You just had a vasectomy!
#9. You recently paid off your student loans. And you’ve got a low APR credit card, so really, what’s wrong with paying it off over a few months now that you’re debt free? (Or is it now “were” debt free?)
#11. It was an impulse purchase, and you had every intent to return it. But, well…
#12. You’ve been carrying a flip phone/other outdated device for years. Think of all that money you’ve saved by not breathlessly acquiring the new version of the iPhone that comes out every 3.26 months.