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Target to introduce new men’s brand focusing on “quality and fit”

July 5, 2017 By Joe | Heads up: Buying via our links results in us getting a commission (not always, but just about), which helps keep the lights on around here. We also take your privacy rights seriously. Head here to learn more.

Target just announced that come early September, they’ll roll out a new men’s apparel and accessories brand that’ll focus on “quality and fit.”

It’ll be called “Goodfellow & Co.,” and the early sneak peek images of what this brand will offer is promising:

Goodfellow & Co. from Target

Two of their standard men’s brands, Merona & Mossimo, certainly have had some hits over the years. Yet for the menswear enthusiasts, those brands have sometimes missed the mark too. Even Target’s Executive VP & Chief Merchandising officer admitted in the press release that Target isn’t “necessarily top-of-mind for men’s style needs.”

They’re obviously hoping to change that with Goodfellow & Co.

Is this a direct response to the long standing rumors and eventual purchase of Bonobos by Wal Mart? Maybe. Or, maybe Target realizes that there actually is a market out there for men who want to dress well, and do so on a budget.

Goodfellow & Co. will be one of four new brands to launch in September. The others will be a women’s apparel and accessories brand, a women’s “fashion performance apparel brand,” and a “modern home” brand. So, paging the Dappered Space for that last one.

We’ll certainly get a review up of some of these new Goodfellow & Co. goods once they hit stores/online.

Filed Under: Accessories, Clothing, Shoes Tagged With: Goodfellow & Co., style news, Target, Target Goodfellow & Co

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