The 90%, 8%, 2% Rule October 12, 2015 By Joe | Heads up: Buying via our links may result in us getting a commission. Here's why. 90% of people don’t give a damn. 8% give so much of a damn that it becomes detrimental. The goal is to end up in that final 2% in between. This also seems to apply to much more than just dressing yourself. Top photo credits: Peacock & Pig… which would also be a great name for a British Pub.