The 90%, 8%, 2% Rule October 12, 2015 By Joe | | Heads up: Buying via our links results in us getting a commission, which helps keep the lights on around here. We also take your privacy rights seriously. Head here to learn more. 90% of people don’t give a damn. 8% give so much of a damn that it becomes detrimental. The goal is to end up in that final 2% in between. This also seems to apply to much more than just dressing yourself.