Dappered

Affordable Men's Style

  • Don’t Miss Anything
  • Start Here
  • Essentials Shop
  • Latest Deals
  • Style Scenarios
  • Reviews

Is JC Penney Doomed?

March 6, 2013 By Joe | Heads up: Buying via our links results in us getting a commission (not always, but just about), which helps keep the lights on around here. We also take your privacy rights seriously. Head here to learn more.

Since the Switch:  jcp has lost $4.2 Billion in sales & stock is down 55%

Let’s say current trends in beer drinking continue for X amount of years, and consumption of the big, heritage American brews plummets even further.  Let’s also say, hypothetically, Miller sees the writing on the wall and decides to not go down without a major fight.  So they blow up their business.  Instead of gimmicky bottles and cans, they decide to undertake a huge makeover with the beer itself.

They hire a couple of master brewers who’ve already made their name in the micro or craft brewing industry.  They are then tasked with making a pale ale, a porter, an IPA, and a stout.  They might even have plans for seasonals down the line.  They tell the public this.  They thank their current customer base, and promise that these changes will improve their products. They invite those who have not tried them in years to give them another chance.  The beers are in fact hugely improved.  The costs are kept low.  They’re widely accessible and found all over the country.  And these newly hired directors have created a product that is less of an afterthought and more of something that deserves to be purposely sought out.

Their previous customer base leaves in droves.  Muttering: “The f*ck is this frilly sh*t?!” on the way out the door. Suddenly alienated by the declaration that what they were consuming before the switch apparently wasn’t “good” enough (even though they bought it), they stomp their feet and take their (dwindling) business elsewhere.

Meanwhile, there’s a slight uptick in new customers giving the reworked line of beers a try… but it’s scattered support. Most of these potential customers already have allegiances to other breweries.  Breweries that are smaller, with a larger variety and selection, and a feeling of exclusivity.  Sure this new version of Miller might make an incredible, basic Pale Ale at a crazy reasonable price… but c’mon man, have you not tried that Rye IPA that XYZ Micro Brewery just pushed out in limited release???

That’s all hypothetical.  This isn’t.  JC Penney’s numbers since their reboot are not good.  Sales were down near 30% in store compared to last year at the same time.  Online sales are down even more.  Their stock price lost almost 25% over this past week.

2013 has to be critical for the newly branded  jcp.

They gonna make it?

Stafford Ties“Waitaminute… this is not light American lager…”

Filed Under: Accessories, Clothing, Etc. Tagged With: Business, is jc penney doomed?, JC Penney, jcp

Continue the Conversation …

Want to share your thoughts on this article? Send us a tweet, join the discussion on Facebook, or hit us up on Instagram!

Don’t Miss Anything

Subscribe via email to get articles in your inbox or add Dappered on Flipboard. You can also follow us on Twitter, Facebook, and Instagram. Or subscribe to push notifications to get alerts immediately.

New Here?

Well, welcome to Dappered. Here are what we consider the most useful posts on the site if you're looking to put a little more effort into your appearance. Just want to see our favorite menswear products? Shop our essentials here.

Long Weekend Men’s Sales Roundup – 2023 Unofficial Start of Summer Edition

Long Weekend Men’s Sales Roundup – 2023 Unofficial Start of Summer Edition

25% off Bonobos. Target 20% off select (including a polopalooza winner.) 30% off BR. Grant Stone, Rhone, adidas, and $248 off the Billy Reid Bond Peacoat. Updated for the weekend.

J. Crew: 40% off Long Weekend Sale (new arrivals too)

J. Crew: 40% off Long Weekend Sale (new arrivals too)

Stretch chino shorts. Irish linen shirts. New sunglasses, camp mocs, seersucker short sleeve button downs, and more.

Repair, Don’t Replace – Getting Your Goodyear Welted Shoes Resoled

Repair, Don’t Replace – Getting Your Goodyear Welted Shoes Resoled

What’s worth it, when to do it, and what to expect when you’re getting your welted shoes fixed, recrafted, etc.

Follow Dappered on Instagram »

Men’s Fashion or Affordable Style?

Men's Fashion or Affordable Style?

Fashion is temporary and expensive. Style is timeless and affordable. Dappered® helps you work the retail system so that you can be comfortable, look sharp, and save money.

Want to share a great product? Email Us.
For a fit perspective, see Joe's measurements.
Make sure to read our affiliate disclosure.

CONNECT WITH DAPPERED

Thanks! Check your inbox or spam folder to confirm your subscription.

  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Most Popular on Dappered

  • Long Weekend Men’s Sales Roundup – 2023 Unofficial Start of Summer Edition
  • J. Crew: 40% off Long Weekend Sale (new arrivals too)
  • Repair, Don’t Replace – Getting Your Goodyear Welted Shoes Resoled
  • The Dappered Space: Most Wanted Affordable Home Style May 2023
  • The Best Affordable Watches for Grads or Dads of 2023
  • Monday Men’s Sales Tripod – REI Anniversary Sale, Gustin’s CXL Briefcase, & More

Popular Topics

  • Best dress shirts to own
  • Best looking watches under $100
  • Best men’s dress shoes under $200
  • Nike Killshot sneaker alternatives
  • How to wear a suit without a tie
  • Suitsupply store review
  • Suitsupply Blue Line review
  • J. Crew Factory Thompson suit review
  • How much does it cost to tailor a suit?
  • Dopp kit essentials
  • Brown shoes with gray pants
  • Men’s style buying guide

Copyright © 2023 Dappered.com | Dappered, LLC | Dappered® is a registered trademark of Dappered, LLC

Hat tip: Magazine Pro Theme On Genesis Framework

Dappered does not collect or sell its users personal information | Disclosures: Privacy and Affiliates, Gilt.com, FTC

WPE

We work with partners that use cookies to understand how visitors use our site. Find out more.