Hat tip to Phillip D for the style tip.
How very un-Fossil-like pricing of them. But this brings up an interesting question: What’s in a name? Find some fancy-pants, heritage, luxury watchmaker, and a basic Swiss made automatic is going to cost more through them. To some, that name gives the piece a boost. But Fossil? You see the name Fossil and you expect it to be inexpensive. Accessible. These things are hundreds more than a Hamilton Jazzmaster Viewmatic
Specs are as follows: 38mm in diameter so on the small side. Sapphire crystal and an exhibition caseback. Water resistance is just 50m. 46 hour power reserve. Movement is a 26 jewel “STP-1-11 Swiss Made Movement“… (?)
They’re also selling a quartz version for… wait for it… $695, and a quartz chrono for $895. The styling is a big upgrade over the usually chunky, younger leaning styles that Fossil makes (they’ve also had a few slick, vintage-inspired watches in the past), but are these prices in line with what you’d expect? Or is this sort of like American Eagle cranking out a $700 cashmere topcoat? Or does it even matter? This is the very same company who makes watches for Burberry, and some of those are quartz chronos that run two-grand. Cast your vote & leave your take in the comments below.
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