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What would you pay? The Swiss Automatic… from Fossil.

February 11, 2013 By Joe | Heads up: Buying via our links results in us getting a commission (not always, but just about), which helps keep the lights on around here. We also take your privacy rights seriously. Head here to learn more.

EIGHT HUNDRED AND NINETY FIVE DOLLARS?!?

Hat tip to Phillip D for the style tip.

How very un-Fossil-like pricing of them.  But this brings up an interesting question:  What’s in a name?  Find some fancy-pants, heritage, luxury watchmaker, and a basic Swiss made automatic is going to cost more through them.  To some, that name gives the piece a boost.  But Fossil?  You see the name Fossil and you expect it to be inexpensive. Accessible.  These things are hundreds more than a Hamilton Jazzmaster Viewmatic.

FOSSIL Swiss Trio

Specs are as follows: 38mm in diameter so on the small side.  Sapphire crystal and an exhibition caseback.  Water resistance is just 50m.  46 hour power reserve.  Movement is a 26 jewel “STP-1-11 Swiss Made Movement“… (?)

They’re also selling a quartz version for… wait for it… $695, and a quartz chrono for $895.  The styling is a big upgrade over the usually chunky, younger leaning styles that Fossil makes (they’ve also had a few slick, vintage-inspired watches in the past), but are these prices in line with what you’d expect?  Or is this sort of like American Eagle cranking out a $700 cashmere topcoat?  Or does it even matter?  This is the very same company who makes watches for Burberry, and some of those are quartz chronos that run two-grand.  Cast your vote & leave your take in the comments below.

What would you pay? The Swiss Made Fossil Automatic

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Filed Under: Too Expensive, Watches Tagged With: Automatic Watch, Fossil, swiss watch, what would you pay

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