(Top pumpkins photo by Jamo Images on Unsplash. Our unofficial Amazon mascot, Boxy the box head, is all ours (whether we like it or not.)
Somebody get Uncle Andy to pick up his Fire Phone and get his marketing department to rename this sale. “Amazon Prime Big Deal Days” is clunky. Just call it Prime Day 2. Because that’s pretty much what it is.
You’ll need a prime subscription (or a free trial) to take advantage of many but not all of the deals. And while Amazon certainly isn’t the pinnacle of style, they carry lots of inexpensive basics, plenty of watches, and other stuff which those with a good sense of style may take a shine to. Ready? Let’s get to the picks. It gets random. That’s Amazon for you.
One of the not-so-secret best deals of a big Amazon event is their gift cards section. When it comes to retail brands (like GAP inc, Nordstrom, adidas, etc…) you should be able to use it on stuff that’s normally excluded from codes/promos, as well as stack that savings on stuff that does go on sale/up for promotions. So yeah, a nice double whammy. All gift card sales are final/non refundable.
Super-comfortable, non-slip, and classic looking. Sure the logo is kinda blobby/goofy/less than refined. But that’s okay considering the price. Also available in an all black which appears to keep that logo to a minimum.
Shown above on an aftermarket NATO strap.
NOTE: There may be a run on these. Don’t be surprised if they sell out and the price goes up. Amazon is the seller/shipper at post time of this steal alert, but if that changes and they run out, the price will almost certainly change.
Absurd price.
Full review here. Is it a great watch? Nah. But it is a thoroughly good watch. Legendary-in-its-own right, it’s a terrific gateway to developing a love of wristwatches. It’s a watch many of us love wearing with almost any outfit and in almost any condition. Automatic movement, mid-sized case should look right on most wrists, and timeless style.
Basic, 100% cotton tees. Soft jersey knit. Nothing complicated. Pretty much every color you can think of. Price depends on what color and size you’re after. But common sizes and colors (navy, gray, etc.) are under $10 at post time. That could change quick as stock dwindles.
Really well balanced (although dermatologists may be quick to tell you that SPF 20 is kinda low, and we should all be doing more to avoid melanoma). It works. Nice savings.
Hanging your suits or sportcoats on skinny hangers will damage the construction and cloth. The surface area of a skinny/standard hanger just isn’t enough to support the internal construction of the shoulders. These are the answer.
Speaking of suits and sportcoats and whatnot… you want to dry clean your suit(s) as little as possible. It’s effective, but it’s also a harsh process. The solution is having a handheld steamer like this on hand for a quick refresh/knock out some wrinkles. Unless a suit or blazer has been seriously sweated/stunk/stained, try to favor a steaming (& quick brushing) instead of a cleaning.
How much? That’s a mighty nice clearance price. Sizes/color selection is scattered though.
Yes Huckberry has a storefront on Amazon. It’s limited, but it’s still there. These are their bestselling hybrid swim/workout/hike/lounge/whatever shorts. Excellent boxer-brief liner on these. They really do it all both in and out of the water.
Certainly not gonna impress a shoe snob like a pair of Gustin Italian sneakers would… but these are well under a hundred bucks, nail the perfectly simple white court sneaker look, AND they’ve even got some wide width size availability. Can’t say that for a lot of other sneakers. Sold/shipped by Amazon, so if they show up and they don’t fit or you don’t like the way they look or feel, returns are super easy.
Kiehl’s just gets it right. No overpowering scents, their stuff is well reviewed, and the branding/packaging even looks good/classic on the bathroom counter if you choose to leave it there.
Classic workwear style. Dirt cheap price.
Polarized lenses. Good feeling materials and build quality for the price. WMP sunglasses have quickly become a favorite around these parts.
Furniture has gotten really expensive in the last few years. So under $1500 for a serious statement sofa (is that a thing?) is pretty dang good. Ships/sold by Amazon. They’ll contact you to schedule an oversized delivery like this.
Just when you thought the razor industry couldn’t innovate or gimmick up any further, they come out with a new, true bestseller. For those who keep a pretty tight beard and sometimes go clean shaven. Stainless steel blade lasts up to 4 months and has a wear indicator so you know when it’s time for a fresh one. Comes with a 5 length adjustable beard comb.
Oddly enough made by SONGMICS, the same brand which produces the just mentioned wide-shouldered hangers. Does SONGMICS sound like a totally random Amazon-sourced brand? Yes. Do they seem to produce somewhat better stuff than the other awkwardly named XYZProducts4U brands? Indeed. They appear to be better than most.
Briefcases are another thing that have gotten crazy expensive in the last couple of years. This one is slim, has textured leather, and the branding is quiet/subtle/unobtrusive. It’s a professional looking case for just over a hundred bucks. That’s hard to find these days.
One of those long time Timex bestsellers which has really gotten hammered by inflation. So seeing any sort of solid savings is certainly appreciated.
And now for the boring but incredibly practical. Under Armour may be going through a very up and down period, but their Tech Boxer Briefs have and continue to be a bestseller. Lots of guys swear by these things. They’re a staple.
Multiple things can be true. This book is insufferably silly (they’re just wristwatches), yet it’s also incredibly cool. It’s a coffee table book that explores individual time pieces, their owners, and the stories behind them. Came out a while back and is still quite popular.
Sunglasses are one of those products that are getting hit hard by tariffs. If they’re not some high end designer name made in Italy, they’re probably made in China. And Carfia is very much made in China. They’re one of those brands on Amazon which anyone would wonder if they really are decent. They’re more than decent. They’re really good. Smooth acetate frames, polarized lenses, and they’re classy looking with no obnoxious branding. Five different frame/lens color combos to pick from. 50.5mm lens diameter, but they honestly wear a little bigger than that. Not huge. Far from it. Probably best for average sized faces/heads.
Not cheap. And the navy/tan may be a bit unusual compared to a standard black or dark brown… but it’s eye catching.
“C’mon man, $4.50 per bar of soap? That’s just fancy marketing. Generic grocery-store bar soap is just fine.” ….Ehh. Agree to disagree. As someone who recently made some budget cuts and went back to standard cheap bar soap for a while, this soap truly does seem to be worth it. Dr. Squatch is cold processed in the USA, their scents all smell great and lean masculine (and not like most generic soaps which smell like your Granny’s powder-room), and most importantly they feel like something… y’know, you should actually be using to clean your skin with. Hard to get excited about soap. But a Dr. Squatch bulk deal is a “buy now” button smash for some of us.
Citizen has rolled out a new version of their Tsuyosa line, which means the previous version is going on sale at a bunch of different retailers. Amazon is one of them. Full review here if you’re interested.
Performance fabric underwear can get pricey. These on the other hand (cheek?) are an affordable option a lot of guys love and depend on.
Nicely weighted acetate frames, polarized lenses, no silly/obnoxious visible branding, and at 53mm they should fit most guys just fine.
Unless you’ve got a handlebar moustache and wear an arm garter to your workplace as some boutique hotel “mixologist”…. chances are you may forget about your beard (if you have a beard.) Those of us who have a beard are all guilty of forgetting to take care of it from time to time. Beard oil is a nice little way to soften things up and make it look a little more healthy, and a little less “I just don’t like shaving.”
Citizen’s Nighthawk is one busy watch. But it still somehow looks good without feeling like it’s trying too hard. Probably because everything about it is supremely functional. Pilot watch style with sword hands. An additional GMT hand so you can tell the time across separate time zones. It even has a slide rule. Yes, a slide rule. Movement is Citizen’s very popular, very accurate, solar powered quartz Eco-Drive movement. The Nighthawk also features one of the best bracelets you can find on a watch under $500.
Dogs. Co-workers. Kids. The world is noisy. Not a “style” pick per say, but absolutely one for those of us stuck on a keyboard all day in all sorts of surroundings.
Amazon’s Prime Big Deal Days event is set to run through Wednesday 10/7/26.
Thirty(?!) bucks for Invicta's already cheap, entry level, automatic diver.
Stacks on clearance too. 4 style scenarios mined from the BB F&F Sale.
Huckberry's sale section has gotten a refresh.
A tip of the cap to a real home run of a watch.
New releases + timeless icons which rarely go on significant sale. One of their biggest…
Brooks Brothers Friends and Family is on. 32.5% off for members.