Target just announced that come early September, they’ll roll out a new men’s apparel and accessories brand that’ll focus on “quality and fit.”
It’ll be called “Goodfellow & Co.,” and the early sneak peek images of what this brand will offer is promising:
Two of their standard men’s brands, Merona & Mossimo, certainly have had some hits over the years. Yet for the menswear enthusiasts, those brands have sometimes missed the mark too. Even Target’s Executive VP & Chief Merchandising officer admitted in the press release that Target isn’t “necessarily top-of-mind for men’s style needs.”
They’re obviously hoping to change that with Goodfellow & Co.
Is this a direct response to the long standing rumors and eventual purchase of Bonobos by Wal Mart? Maybe. Or, maybe Target realizes that there actually is a market out there for men who want to dress well, and do so on a budget.
Goodfellow & Co. will be one of four new brands to launch in September. The others will be a women’s apparel and accessories brand, a women’s “fashion performance apparel brand,” and a “modern home” brand. So, paging the Dappered Space for that last one.
We’ll certainly get a review up of some of these new Goodfellow & Co. goods once they hit stores/online.
Plus a restock (no sale) of a favorite USA assembled dive watch.
It's nice when a brand warns their customers in advance of raising their prices.
Spring ready sneakers, grooming goods, watches, etc. Saddle up. Amazon's spring sale is on.
New sportcoats. Italian desert boots. J. Crew dips their promo-toes into spring.
From de-scaling irons to shining shoes to smelling coat pits. Let's clean up our act.
New Seikos are on sale, and J. Crew's Suit event is expiring soon.