Target just announced that come early September, they’ll roll out a new men’s apparel and accessories brand that’ll focus on “quality and fit.”
It’ll be called “Goodfellow & Co.,” and the early sneak peek images of what this brand will offer is promising:
Two of their standard men’s brands, Merona & Mossimo, certainly have had some hits over the years. Yet for the menswear enthusiasts, those brands have sometimes missed the mark too. Even Target’s Executive VP & Chief Merchandising officer admitted in the press release that Target isn’t “necessarily top-of-mind for men’s style needs.”
They’re obviously hoping to change that with Goodfellow & Co.
Is this a direct response to the long standing rumors and eventual purchase of Bonobos by Wal Mart? Maybe. Or, maybe Target realizes that there actually is a market out there for men who want to dress well, and do so on a budget.
Goodfellow & Co. will be one of four new brands to launch in September. The others will be a women’s apparel and accessories brand, a women’s “fashion performance apparel brand,” and a “modern home” brand. So, paging the Dappered Space for that last one.
We’ll certainly get a review up of some of these new Goodfellow & Co. goods once they hit stores/online.
Weekend update: JCF drops the price on those suede boots to under $80 (final sale…
Fall textures. Smoothly suited. Dark and sleek. Etc.
In person with an iconic loafer... in a not so classic shade.
It's autumnal temptation time. Coats. Boots. Blazers. Sweaters. Shoes.
Brooks Brothers also gets in on the "sale's on sale" act.
Sweaters, boots, the occasional suit. It's a 30% off + additional 15% off stacking deal.