Via the New York Times: Nordstrom Invests 16.4 Million in Bonobos
This New York Times article is more about the strategies many traditional Brick & Mortar retailers have been taking when attempting to adapt to this new-fangled internet web thingy. But the takeaway for most of us is that Bonobos, the vehemently committed to the web Bonobos, will now be sold in twenty different Nordstrom stores across the country.
Nordstrom will carry the foundational pants of Bonobos: the Washed Chinos (in the “core khaki” colors and some brighter spring colors) as well as the Weekday Warriors. Those are the non-iron cotton work pants. They’ll also be carrying a few other seasonal offerings. More here at the Bonobos facebook page, where CEO Andy Dunn did a Q&A with fans.
They’re also already available for purchase online at Nordstrom.com. But… no ninjas there? Maybe a place to head if they’re out of your size on Bonobos.com.
No word on how much or even if Nordstrom will mark down Bonobos pants for sales. It’s also unknown if Bonobos pants will ever trickle down to Nordstrom Rack stores at serious discounts.
It became obvious back in February that Bonobos was changing. There’s more than a few of us who have paid less attention, and more significantly, less cash to Bonobos this year than last. And this is the next step of Bonobos moving from there (points in an obscure direction) to over there (points in another obscure direction, across the room) Two questions:
- Do you like this “new” version of Bonobos better than the old one?
- Do you think this’ll be more successful for them?
Leave it all in the comments below.