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Muytjens-ometer Test: J. Crew Paperweights?

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From J. Crew: John Derian® paperweights – $60.00

Confused as to what the Muytjens-ometer is?  Click here to find out.

Paperweights?  I get that J. Crew is trying to become an all-things-cool store, but at some point the line has to be drawn for the sake of mass appeal.  And I just don’t see how knick knacks would make the cut.

From the description:

An eclectic collector and craftsman, John Derian creates objects beloved for their offbeat appeal… His famous decoupage (it has a cult following among decorators, industry insiders and those in-the-know) uses antique botanicals, wall paper and animal prints to transform everyday objects...

Well dip me in sh*t and roll me in breadcrumbs.  His decoupage has disciples.  And it’s not just the rank and file like you and me, it’s a cult following amongst those “in-the-know”!!!!  Final score:

On the Muytjens-ometer:  Five Heads

Insane.  Flat insane.  60 bucks for a thing to put on top of your clutter so a stiff breeze doesn’t knock it off your desk.  Maybe some of you would actually use a paperweight, but spending sixty dollars on one?  C’mon.  And the flowery description is sounding astoundingly similar to the Senfield version of J. Peterman.  The spaniel looks like something you’d see at an estate sale.  I don’t get it.  But then again, I don’t get selvage denim either.

Keep em’ coming.  Send in any sightings of J. Crew weirdness via styletips.

J.Crew at ShopStyle

Comments

  2. Hey they have some collar stays for $90 too! I can’t imagine what those things possibly do for 90 bucks. Maybe they’re magical.

  4. I loved the J Peterman reference too! Keep it up Joe, and I love the Muytjens-ometer! The best part is we can all be sure that it will be appearing some time soon, indefinitely!

    Cheers,
    Ben

  8. You know you’ve arrived as a brand if you can actually sell these. FANTASTIC business idea if it works. On the flip side, if you know somebody who has purchased one, gather the family and friends, it’s time for an intervention.