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Back in 2006, a private equity firm called Apax Partners bought Tommy Hilfiger after ten years of retail struggle. Following that purchase the Hilfiger brand has seen a comeback, thanks in part to an exclusive deal with Macy’s. Since, Hilfiger has been churning out newer, sleeker, more contemporary American inspired clothing. The ’06 deal cost Apax $1.6 Billion.
Not even a half decade after the buy, and just when Tommy was getting a bit of swagger back, Apax sold Hilfiger on Monday for $3 Billion.
Doubled their investment in four years. Not bad work if you can get it.
The Perfect Matte Tie. $27.99 by Calvin Klein
So who now owns Tommy Hilfiger? The same company that owns Calvin Klein, Van Heusen, Izod, G.H. Bass and Co, and the bargain brand Arrow. This has become a monster of a retail company, with the acquisition effectively doubling the size of Phillips-Van Heusen. 50% of the companies profits will now come courtesy of the Hilfiger Brand, and just 18% from Calvin Klein. Two-thirds of Tommy Hilfiger’s revenue comes from the international market, and before the purchase Calvin Klein’s parent company was only making about 10% of their money abroad.
Hilfiger has made a good comeback in the last few years with their sporty watches (see below for our favorites), new trim fit suits, and all around affordable and subtle American style. Now that Hilfiger is back, it was sold to a company that wants to expand its reach. If they’re smart, they won’t change much. And the Calvin Klein and Tommy Hilfiger Brands will remain similar, but still mainly separate entities.
Mr. Hilfiger himself said: “I look forward to remaining actively involved…”
