One of the biggest keys to marketing is to create an urgency in your potential customers. Got a great product or service? Perfect. Now to close the deal you gotta make them want to hand over their hard earned money for it. How do you do that?
One way is to get them to believe that they’d be missing a huge opportunity if they didn’t.
And there’s no denying it… the Macy’s One Day Sales are great opportunities. Pretty big markdowns on everything throughout the store. Those shoes that were originally over $100, that were marked down due to a “normal sale” to $75? Yep… during the 1 Day Sale they’re only $56. But you gotta get em that day, or… you’re S.O.L.
So I stopped into Macy’s this afternoon to take advantage of their One Day Sale. I got an incredible deal on a gift for a friend. Originally $35. I got it for $21. And I’ve seen it on the floor before at the regular price. So I took advantage of the last One Day Sale before Christmas right? They only come along once every month or so right?
Wrong.
When I got home there was a Macy’s catalog in the mailbox that said:
“THE LAST ONE DAY SALE BEFORE CHRISTMAS!!! WED. DEC. 16TH!!!”
I just got back from your One Day Sale Macy’s. And the date is December 9th. How the hell can you creat urgency when there’s a massive sale once every week?
I’ve been duped. My only questions are now: 1.) How often does one of the Nation’s largest retailers put on these One Day Sales? And 2.) How the heck do they even decide when they’re going to do one anyway?
It’s a mystery to me. For now.
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