Where are we now?
Brand/store info, chatter, and company reactions:
- Amazon: CEO Andy Jassy said that despite the tariffs they have not “seen prices appreciably go up” – CNBC
- GAP / Old Navy / Banana Republic: They aren’t planning for “meaningful” price increases, yet tariffs could cost them $250 million – $300 million, but with mitigation efforts it could cost between $100 million and $150 million. – CNBC
- lululemon: Their CFO said the brand is planning to take “strategic price increases, looking item by item across our assortment” – Bloomberg
- Macy’s: Their CEO told CNBC that the heritage department store chain will be “surgical” with price changes, saying “There are going to be items that are the same price as they were a year ago. There is going to be… items that may be more expensive, and there are items that we might not carry” – CNBC
- Luxottica (Ray-Ban, Persol, LensCrafters, Sunglass Hut, Pearle Vision): They’re planning on raising prices “in the single-digit territory in the U.S.” – Reuters
- Also worth a read: “Inside America’s department stores, tariff-triggered price hikes are picking up” – CNBC
What about that court case which blocked the tariffs?
Worth a listen for those interested:
And worth a watch as well: