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Affordable Men's Style

In Review: UNIQLO Denim

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UNIQLO Jeans (shown: regular fit, color #68) – $49.90 

About the author: Chris (aka Bruschetta) is an America-born university researcher and teacher based in Glasgow, Scotland, as well as a moderator on Threads. His sense of style is inspired by a childhood dressed in Ivy league trad, and the fact that he is enormously well bred.

Half a year ago I committed to a lifestyle change that incorporates frequent exercise, healthy eating, and looking goddamn fantastic. To unveil my new, healthier body shape, I decided to find a few pairs of ass-­flattering jeans that would make my buttocks pop like a baby pumpkin.

Uniqlo’s denim does the trick. My ass has never looked more magnificent than it does in these jeans.

A review of Uniqlo Denim on Dappered.com

Behold! An ass.

Uniqlo is not a newcomer to the denim world. Their jeans have a steady following among members of style forums, but they don’t get very much coverage from style bloggers or trade magazines. I attribute this lack of coverage to three things:

  1. Uniqlo is a budget brand, and their denim is priced accordingly. It’s hard to get excited over an inexpensive, easily­obtainable product.
  2. Uniqlo has such a wide variety of denim fabrics, colours, and fits that it’s difficult for a reviewer (or, one assumes, a consumer) to navigate the array of options.
  3. The product descriptions on Uniqlo’s website lack the buzzwords that men’s style aficionados look for when shopping for denim.

I’m here, dear readers, to unravel the web of confusion caused by Uniqlo’s poor product descriptions, and abundance of fits and colours.

Color, or, the many… many colors.

First, let’s tackle colour. Uniqlo labels each denim colour with a number. In theory, that number should remain consistent across all of their lines, fits, and fabric. For example, a pair of Uniqlo’s denim that is marked “ colour 68” should always be a dark blue wash. In practice, that is not always the case. Here is a breakdown that lists all of Uniqlo’s denim shades:

  • 00 ­ Pure White
  • 01 ­Very Slightly Off White (Almost all of the denim with this number looks pure white in person)
  • 03 ­ Light Gray
  • 04 ­ Light Gray
  • 07 ­ Mid Gray
  • 08 ­ Dark Gray
  • 09 ­ Black
  • 31 ­ Beige
  • 50 ­ Light Green
  • 61 ­ Very Light Blue
  • 63 ­ Light Blue
  • 64 ­ Light Blue (Darker than 63 or 66)
  • 66 ­ Light Blue
  • 67 ­ Medium Blue
  • 68 ­ Dark Wash Blue
  • 69 ­ Dark Navy Blue

The shade that 90% of men’s style shoppers will want is 68. The other 10% will want 69. (Enter TWSS joke here)

Uniqlo 68 Denim reviewed on Dappered.com

UNIQLO’s #68 shade. Changes a bit, depending on light, but it’s dark blue.

The 68 shade is the only shade that I’ve found to be almost universally consistent. Almost. On most of Uniqlo’s offerings, 68 is a very dark blue wash. It is a few shades darker than it appears in the pictures on Uniqlo’s website. This is the shade of dark wash denim that style bloggers love to recommend. It’s darker than Levi’s tumbled rigid. I have four pairs of Uniqlo jeans in the 68 shade from three different seasons and the colour is consistent across all of the pairs.

The 69 shade is a dark navy shade that is attained by alternating blue­black and white thread in a diagonal pattern. The shade is less dressy and gives the impression of thick, classic workwear. It is only found on their selvedge denim.

Fabric: Standard, Premium, Selvedge, & Coloured

Uniqlo is horrible about describing their denim’s fabric on their website. Why is this important? Well, Uniqlo makes some of its denim with premium Kaihara 13 ounce denim. The only way to know if a pair is made with the premium Kaihara denim is to check its tag. Kaihara denim comes with an extra tag that says “Kaihara”, “Kaihara Premium”, or (in the case of selvedge denim) “Kaihara Selvedge Denim”.

Not all of UNIQLO’s denim is made at Kaihara.

The premium Kaihara denim is great: it’s soft, thick yet flexible, and it retains its shape over multiple wears. One thing to note: the premium denim will fade over time based on your wearing habits. It will also fade dramatically if you wash it in warm or hot water. It will also shrink if washed on a warm or hot cycle. It requires a bit of extra care (wash them inside- out on the delicate cycle), but that care pays off in a great feel and look.

I have three pairs of Uniqlo jeans made with premium Kaihara denim over two different seasonal runs. The Kaihara fabric does vary every season, but it’s always very high quality.

Yet here’s the good news: even Uniqlo’s regular, non­premium, non­-Kaihara denim is pretty good. I have a fourth pair of Uniqlo jeans that were not made with Kaihara denim. The 68 wash is so consistent that it’s hard to tell that they’re not made out of the premium fabric. I’m not convinced that I could tell the fabrics apart in the wild. And by wild, I mean on buttocks other than my own.

UNIQLO Selvedge

 UNIQLO’s Selvedge. Thick. Raw. Will shrink. 

Uniqlo’s selvedge is a slightly different animal. At the time of this review, Uniqlo uses Kaihara Selvedge for all of its selvedge offerings. The fabric seems to be the same Kaihara selvedge denim that menswear denim boutiques charge a premium for. The fabric is thick, ring­spun, and unsanforized (or “raw” as some companies like to market it). Uniqlo neglects to mention the unsanforized bit on their website, and that’ll be a bit of a surprise to many new to the denim game.

Since the fabric is unsanforized, it will shrink and fade when washed. This needs to be repeated for emphasis: The denim is untreated. It will shrink and fade. That means that you should size up by an inch in the waist unless you’re a daredevil, a masochist, or you enjoy a morning routine that involves taking a dip in melted butter before attempting to slip into your jeans.

Editor’s note: UNIQLO customer service told the author that the Selvedge in question is unsanforized. But apparently, there’s much debate about that, and they very well could be sanforized (raw and sanforized are not one and the same). Meanwhile, it’s worth noting that most of this post is about their non-selvedge denim. Specifically, color #68, featured in the asstastic images above. So, keep that in mind, that the back and forth on reddit, is about the Selvedge option, which many of us just don’t “get” (or, appreciate?) anyway. 

Uniqlo also offers colour jeans, which are similar to other companies’ five pocket trousers. The fabric has a uniform dye similar to a pair of chinos. They’re comparable to Bonobos’ travel jeans.

Fit and Sizing: How Skinny do you want them?

Uniqlo’s denim comes in six fits:

  1. Stretch legging jeans
  2. Skinny fit
  3. Slim fit
  4. Slim-Straight
  5. Regular fit
  6. Relaxed fit.

I first tried Uniqlo’s denim in the slim-straight fit, but they were skin­tight until I sized up at least 2 inches in the waist. When I sized up they were still very form­fitting. Dappered’s readers may find it entertaining to know that I nearly got stuck in the first pair that I tried. Luckily, I was able to extricate myself through a high level tactical shimmy­slide. The rise was low, they were tight through the hips, and had an aggressive taper. If you’re exceptionally slender, then they’re worth trying out. But a word of warning: There’s not a lot of room in the crotch for Fenton Hardy and The Boys.

Uniqlo Regular Fit Denim reviewed on Dappered.com

UNIQLO’s Regular Fit denim. Slim but not tight through thigh. Slight taper.

I settled on the regular fit, which is actually slim fit with a very slight taper. My legs have a fair bit of definition from jogging and frequent exercise, but I’m far from what I’d consider brawny. The regular fit is form­fitting in the bottom (Helloooooooo Nurse!), and close- fitting in the thighs with a bit more room in the calves. They’re slim without being skinny.

Moreover, and I can’t mention this enough, the regular fit makes my bottom a spectacular work of art, a breathtaking foray into ass­transcendence, and a beacon of rump­titillation for all mankind. I don’t know what voodoo they’re working back there (lift and compress?), but I’m thankful.

Summary

The quality of Uniqlo’s denim is higher than the similarly ­priced offerings that I tested made by Levi’s, Gap, Banana Republic, and J.Crew’s regular line and is comparable to the two pairs of Bonobos premium denim that I own. This is significant as Uniqlo’s jeans cost roughly 1/3rd of the price of Bonobos’ denim. However, Uniqlo’s jeans are machine stitched in Bangladesh using Japanese fabric, whereas Bonobos jeans are machine stitched in Los Angeles using American fabric.

Is it worth paying a premium for hand­stitched (or machine­stitched) premium denim? Does it matter if denim is 100% Made in America? I understand that denim has become a religion to some style connoisseurs, so I will not pass any value judgements in this review. Let all Dappered wearers of denim unite in harmony.

For me, the less expensive Uniqlo denim hits the sweet spot (that’s double entendre for you savvy readers) in terms of price, fit, and quality. Uniqlo’s regular fit jeans are $49.90 at the time of this review. At that price it’s fair to say that most will find their jeans as an affordable, solid quality option.

Many thanks to Elegans Concordia Photography for providing the photography.

Comments

  2. How does the fit of the Uniqlo regular compare to Levis 501? Or, put differently, which Levi’s fit is closest to the Uniqlo regular?

  4. Can I ask: What Bonobos’ jeans do you own? I own the Flatirons, slim straight, and I love them. Are these jeans a suitable substitute? Any notes on how they compare, fit-wise?

    Incidentally, we just spent a week in Scotland, specifically Stirling. Lovely place.

  5. Hi Seth, I own a couple of these Flatiron straight dark rinse jeans: http://www.bonobos.com/flatiron-denim

    Uniqlo’s regular fit is slimmer than Bonobos’ straight fit. The Kaihara premium denim that Uniqlo uses is pretty comparable to Bonobos’ White Oak cone denim in terms of quality. The 68 shade is much darker than the flatiron dark rinse. The Kaihara denim fades/bleeds more than the White Oak denim, and therefore requires more care.

  7. My compliments on this asstastic review. Do you happen to know how the Uniqlo regular compares to a Levi’s 550 or Gap Straight fit? I find that Gap Straight fits me best. I have difficulty with jeans as my own hind-end tends to alight on the large end of the spectrum as man-butts go. As a result I often end up with a waist that’s too big in order to accommodate the buns.

  8. Nailed me. I looked through the list of colors and thought, “Number 68 seems like it would be the first color I’d want to check out.” Then, BAM! Next sentence: “The shade that 90% of men’s style shoppers will want is 68.”

    I feel like such a sheep.

  10. I bought a pair of uniqlo slim straight when their US online store first went live. I had to be peeled out of them. Haven’t gone back to them since. Sounds like I might actually need relaxed fit in those bad boys.

  11. Matthew, the Uniqlo regular fit is slimmer than the Gap straight fit. I’ve never tried the 550’s.

  14. Nice write-up, but regarding the following rationale on why Uniqlo doesn’t receive any love:

    “The product descriptions on Uniqlo’s website lack the buzzwords that men’s style aficionados look for when shopping for denim.”

    I consider myself knowledgeable and interested in denim fashion. Myself, among most others, typically look for only two words: raw and selvedge. These are not buzzwords, they are classic descriptors. After that, it’s weight, color, fabric quality, rise, and stitching. What buzzwords are you seeing out there?

  17. And that only applies to the selvedge, right Bruschetta? The normal denim is, well… normal. Amiright?

  21. This must be a fairly recent thing. I have these jeans from last year with the selvedge label and they are sanforized.

  23. if you read through the thread a few pages ahead 728-729…. some are claiming minimal skrinkage and suggest they are sanforized…

  25. Did the customer service rep specifically say they were unsanforized? Or did they say they are raw and will shrink when washed? Because raw and unsanforized are not synonymous.

  27. Geo, the customer service used the term unsanforsized. It was actually the first time in my life that I had read that term. You can read Uniqlo’s (standard?) reply to this question in the forum post that I linked above.

  28. Mike, this highlights the problems that I mentioned regarding Uniqlo’s product descriptions. They don’t give enough information about these details on their website.

  29. Levis 508s fit me best so I was wondering what fit of the Uniqlo jeans would be closest to that. I was recently in NY and saw the jeans in person and was interested, but didn’t have time to try them on. Still regretting it.

  30. I don’t doubt you, Bruschetta, but I do have doubts about Uniqlo’s claim here. There are several dead give aways that lead me to believe its Sanforized. Still, if these are what they say they are, I’m gonna have to give them a serious look. Great job on the review and thanks for all the feedback in the comments.

  34. WONT SOMEONE THINK OF THE NONSELVEDGE OPTIONS?!?!?

    No? Ah boy. Man. Denim heads. There’s passion there. Thanks Adam.

  35. just getting facts straight. so people wont mess up on sizing and are able to enjoy them without frustration.

  37. What can you tell me about the length? I read on a Reddit thread that they measure the inseam with the cuffs folded up (i.e. 34″ inseam actually measures 35″). In your experience, has this been the case? I’m all in except I’m a true 33″+ inseam and would love to have a little bit of length to turn up.

  38. i remember they had $10 jeans when they first went online but the shipping kills it, and they still havent opened any SoCal stores >:[

  42. Passion is definitely the right word. Selvedge denim is a premium luxury good, so some people “get it” and some don’t.

    It’s like those who can appreciate the higher qualities (and higher price) of a German saloon car over an econobox from the Detroit, or a vintage Rolex Sub over a Timex Weekender. Both have their place in today’s economy, but one is definitely more special than the other.

    And this is nothing against Bruschetta. He was given incorrect info from Uniqlo – hell, even they state it on their UK website: http://www.uniqlo.com/uk/store/goods/124313

  43. There are three opening in SoCal later this year: Glendale Galleria, Northridge Fashion Center, and Beverly Center in LA.

  45. UNIQLO’s Selvedge is good stuff. But like the article states the color will fade and the pants do shrink. Sounds gross but I don’t ever wash my jeans. I will spot clean or put them in a bag in my freezer to kill bacteria. Washing selvedge denim takes the character you have built into it overtime. Not washing isn’t for everyone though

  46. These are pretty close to my measurements, and I like the 511s, too (31″ waist). I’d love some advice about which cut & size would be most similar–especially in the selvedge.

  47. I am a 3rd generation 501 STF rigid fanboy and came across the Uniqlo’s while visiting Japan. Mine did not have a length on them so they get rolled, but the waist was a direct match to my 501’s. I am an infrequent handwasher of my denim. The Uniqlo’s are slightly snugger but I concur with the positive review of these jeans.

  48. I am almost ashamed to admit it, but since I bought a pair of tommy Bahama standard cotton blend jeans I don’t think I can ever go back to regular denim.