Despite taking styling cues from the RAF, there’s nothing truly British about this watch brand. At least… it doesn’t seem that way.
These have been starting to show up on flash-sale sites like GILT and others over the past few months, and now Amazon is starting to sell these direct as well. Aviation inspired with an eye-rollingly high “retail” price, quality can be solid… or… less than. Seems to depend on the model (more on that below). These might be a new competitor for Invicta, Stuhrling, and other brands that make entry-level automatics with cases from the land of “imported.” And who knows, maybe one of those brands actually makes AVI-8 watches… it’s awfully hard to tell.
Right: The surprisingly flimsy feeling Flyboy 4021
Easily the more solid of the two. Beastly 44mm case that’s good and thick. The movement is a Japanese Automatic (looks like some if not all are miyota
These on the other hand… steer clear. The styling of the dial is cleaner for sure (anyone else seeing the Oregon Duck “O” on this particular model below?) but they feel flimsy and cheap compared to the Hawker Hurricane 4017. Also equipped with a Japanese Automatic, the second hand on this one shutters like a cheap Timex. The crown doesn’t feel all that well anchored, and the “leather” strap might be one of the worst on the market. Paper thin. Case is ion-plated, a slightly smaller 43mm, and water resistance is again 50m. Mineral crystal as well.
A pass for most. Some style for sure, but not a ton of substance. Yet, at the low $100s, expectations aren’t crazy high either. The Hawker Hurricane is a bit like a heavyweight, automatic version of the (now discontinued?) Bulova 96A102
The Huck team is off on vacation. Which means their big winter clearance is very…
Brooks Brothers starts their winter clearance with an additional 25% off sale items.
Plus a Christmas album you probably haven't heard yet this year. Maybe.
With a focus on holiday events. It's their last sale before their shipping cutoff.
Style choices to make for those times when how you're perceived is critical.
Timex grows into a solid, grown-up dive watch design.