Despite taking styling cues from the RAF, there’s nothing truly British about this watch brand. At least… it doesn’t seem that way.
These have been starting to show up on flash-sale sites like GILT and others over the past few months, and now Amazon is starting to sell these direct as well. Aviation inspired with an eye-rollingly high “retail” price, quality can be solid… or… less than. Seems to depend on the model (more on that below). These might be a new competitor for Invicta, Stuhrling, and other brands that make entry-level automatics with cases from the land of “imported.” And who knows, maybe one of those brands actually makes AVI-8 watches… it’s awfully hard to tell.
Right: The surprisingly flimsy feeling Flyboy 4021
Easily the more solid of the two. Beastly 44mm case that’s good and thick. The movement is a Japanese Automatic (looks like some if not all are miyota
These on the other hand… steer clear. The styling of the dial is cleaner for sure (anyone else seeing the Oregon Duck “O” on this particular model below?) but they feel flimsy and cheap compared to the Hawker Hurricane 4017. Also equipped with a Japanese Automatic, the second hand on this one shutters like a cheap Timex. The crown doesn’t feel all that well anchored, and the “leather” strap might be one of the worst on the market. Paper thin. Case is ion-plated, a slightly smaller 43mm, and water resistance is again 50m. Mineral crystal as well.
A pass for most. Some style for sure, but not a ton of substance. Yet, at the low $100s, expectations aren’t crazy high either. The Hawker Hurricane is a bit like a heavyweight, automatic version of the (now discontinued?) Bulova 96A102
Suede boots, Swiss watches, and yes... workout gear.
Significant savings. While they last. Which usually isn't very long.
What are you going to wear? Sometimes it’s good to look at a few suggestions…
Unleash the cheap! 4 style scenarios mined from their end-of-season clearance blowout.
As Ron Swanson once pondered: "What just happened?" ... Our Best Of 2025 week starts…
Stacking sale leftovers, + Nordy Rack New Arrivals.