Amazon’s Competition for Gilt – What is MyHabit.com?
Just one year after Ebay launched their now forgotten flash sale site, Amazon is taking a similar swing at the genre.
To be fairly fair, it’s not a fair comparison. Ebay branded their version of Gilt as the Ebay Fashion Vault. That doesn’t really fight the entire Ebay = Used Stuff perception. MyHabit.com only has one tiny mention of Amazon at the bottom. Seems like it was built to stand on its own image.
But it’s a pretty crowded field and standing room is in short supply. There’s just so much noise between Gilt, Beyond The Rack, Haute Look, Rue La La, Jack Threads, and the soon to be launched any day now:
www.DapperedDailyDealRetailBoogieDownAwesomeWebsiteGIVEUSYOURMONEY.com
Right. Any day now. Gilt still seems to be the big dog, but interest (at least here) in their doings has tailed off dramatically. The brands and deals just don’t seem to be that enticing any more.
But Amazon is a gigantic company that surely must pull serious influence with brands. They’ve already sent out a notification of MyHabit.com to at least some of the Amazon.com email list. MyHabit.com also claims all orders come with free shipping and free returns. Nicely done there.
What they don’t seem to offer quite yet, is some sort of store-credit bounty motivator to get people to share the news about the site. Seems like a lot of these sites have ridden that horse into at least small levels of success.
And what about the brands? The launch was yesterday, May 3rd. They had two sales for the guys: i.am clothing, and Bed Stu Shoes. The latter of which seems to perpetually be on JackThreads and HauteLook. That was it. They’re off to a tremendous stop. Now… it’s early, but are you really going to pay them any attention? Or is this one more email you’ll ignore every day? Leave it all in the comments section.
Dude, that fake website is where it’s at.
I’ve never taken the plunge on gilt or its ilk (rhyme intentional). I’ve heard some good-ish things about them, mostly that people really enjoy experimenting with lots of the unknown brands, but I’ve never taken the plunge myself. Maybe myHabit will change my mind.
I don’t need no stinking Gilt or MyHobbit…..as long as I have Dappered!!
I really hate to ask here, but I don’t know where else. Can somebody please post the full 12-digit UPC code for the Timberland Earthkeepers 6″ City Side Zip boot in Burnished Brown? I need the UPC for this boot in any size so that I can have a friend look up stock in the store computer.
This is the boot that has been heavily reviewed here (the old side zip that isn’t available anywhere – NOT the current one with the canvas on the side): http://dappered.com/2011/03/long-term-field-test-updates-march-2011/
Thank you very much!
Seems ok, Amazon are a good company, and as you said, freaking huge. I’ve tried Gilt and their shipping takes forever.
I haven’t been terribly impressed with Gilt (very obscure brands, many ridiculous styles, “sale” prices are still expensive), and it seems like this may be the same thing. I like that it has free shipping/returns, but I’ll have to wait and see what they offer. I almost always delete my daily Gilt email and I feel like this might be more of the same.
Until they prove otherwise, I’ll just relegate them to the same position as Gilt: occasional browsing in hopes that there’s something fantastic. Haven’t found too much recently but I check every now and then just in case.
Boy, that might be a tough one. Seems like that particular boot has evaporated from the surface of the earth. Hope they bring it back though.
Hopefully someone still has the box lying around and can type up the UPC. That’s all I’m hoping for, for now!
My friend was really excited about Gilt – got me a membership invitation and everything. After a few weeks of looking at their stuff, though, I hadn’t seen anything worth buying at a price I’d consider a good deal. So I unsubscribed.
The only “deal” site I’ve used with any frequency is SteepandCheap.com, which is for outdoor gear stuff (a subsidiary of backcountry.com). These deal sites need to try harder – really crank the prices down, and do one item at a time, or something else to really tempt their customers. Otherwise it’s no more interesting than a boring clearance rack at a store where they only mark stuff down 15%.
I’ve been wondering myself what ever happened to that particular model. I was considering picking it up and then it disappeared.
I’ve been wondering myself what ever happened to that particular model. I was considering picking it up and then it disappeared.
It is far easier for me to come to this site. I can either pull the trigger on a Dappered link or try going to the B&M and getting the same deal. This site has made me a much smarter shopper as I now realize quality and FIT are really what it’s all about. So I don’t think I will use My Habit that much. I quit going to Gilt once I found Dappered.
Gilt has been reasonable (4 days max) the few times I ordered from them.
I don’t think these “daily deals” sites are too great though. There is barely anything worth buying because the prices are still high. The sites also lead to impulse purchases just because you see something’s on sale.
let’s hope myHabit does things right by instituting a rewards program. i work in eCommerce and i’ve noticed that a lot more people are only buying if you make it worth their while. people like getting money for spending money.