STORE WARS: Brooks Brothers vs. Indochino
Starting March 15th and running through April 2nd, Dappered.com is hosting a bracket based tournament with the purpose of eventually crowning the all around Affordable Men’s Style Retail Champ for 2011. For a full introduction see this post. To see the updated bracket, click on the image to the right. Make a case for your preferred competitor in the comments section, but don’t forget to vote at the bottom of each match up. On with today’s showdown:
Strengths: Heritage. One of the founding fathers of American style, but still open to a younger client base. They offer slim and even extra slim fit dress shirts. Some of their stuff is still made in the USA, including many of their ties. Drool worthy leather goods.
Weaknesses: Can feel a little old and stuffy sometimes. But that’s because their wheelhouse is a middle age or older, more traditional, much more affluent demographic. Sales on their apparel can be weak when it comes to size availability. Not cheap at all.
Strengths: One of the few places to find a well designed athletic cut suit because they’re actually custom made. Unique in their scope. Incredible customer service. Good to great sales, plus a $75 re-tailoring credit to guarantee your suit fits precisely the way you want it. Natural shoulders available on their suits. Incredibly customizable. Working their way into other avenues like accessories and outerwear.
Weaknesses: Those over the top website images. Sometimes if your second suit is made by a different tailor, it won’t fit precisely the same as the first (but the $75 credit should take care of that.) Their over-stacked sleeve buttons are strange. Shirts seem oddly expensive at $100.
Your votes determine who goes on to the next round. Cast your ballot below.
UPDATE: Indochino pulls off a back and forth close one.
Store Wars: Brooks Brothers vs. Indochino
- Brooks Brothers (46%, 338 Votes)
- Indochino (54%, 403 Votes)
Total Voters: 741