ESQ White Dial Criterion Chronograph – $199.99 (reg. $395)
What Movado considers to be their step down brand, the rest of us would consider to be at the high end of affordable watches. ESQ watches not only cost less, they’re also more traditionally designed. None of the artsy fartsy modern looking stuff that Movado has made a name for themselves with.
The ESQ Criterion series has been marked down from the $400ish price point it launched at, and you can get one of these sporty but not bulky chronos for a song on Amazon.
The white dial version is by far the cheapest. Just under $200 and the face will provide plenty of pop on your wrist. Want the black dial/black bezel version? It’ll cost you quite a bit more. $276.50 total cost for that one. A black dial with red bezel option is available for $229.99.
All are sold direct by Amazon, which means not only can you feel completely confident that you’re getting the real thing, but they also come with a two year limited manufacturer’s warranty. That’s always a plus.