All is not stable in the Playboy Universe. Hef is talking about buying the company back off the public market, and now they’ve expanded their Web reach with a “Safe for Work” website which features less… complete nudity.
Safe for work is a relative term. I doubt that you’d really want to be starring down the curves of one Gemma Atkinson on TheSmokingJacket.com when your supervisor walks up behind you. Damn those carpeted floors. You can never hear when someone walks into the room. Everyone should be made to wear tap shoes.
Hef’s welcome message to the new site was a mirror image of the content which resides there. Lots of build up, you click, and it’s pretty thin after that. His message was a whopping 9 seconds. I wanted more Hef. I really did.
Most of TheSmokingJacket.com seems to be aggregated links from around the web. And if you’re looking for a site which does that task supremely well, try HotClicks on Si.com. It’s an absolute daily read.
The “Lifestyle” category on TheSmokingJacket has potential to develop into a clothes/gear/tech hub, but right now the only thing mildly interesting there is a $120 tie made out of cassette tapes. Eh.
Honestly, I was hoping for something a little less sexed up. (No really.) Instead of the Esquire crowd, TheSmokingJacket seems to be targeting the Maxim demographic. Maybe it’ll grow up in the coming months, but until TheSmokingJacket leaves puberty behind, you might want to steer clear. At least, at work.
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