At what percent off does a sale become a good deal?

35% off means you’re getting a good deal – From Kiplinger Magazine

35% off.  That’s the magic number you should hold out for according to Kiplinger’s.  At least that’s the opinion of the retail expert they interviewed for their recent feature on smart shopping.

In the article: “Shopping Strategies to Uncover the best Deals,” Suzanne O’Conner from BargainsLA.com claims that if you hold out for 35% off you know you’re getting a good deal.  She explains that most retailers initially offer a product at 20% above what they expect most will pay for it.

Damn.  But is it really that simple?

Here’s a scenario.  Say you really like a pair of shoes and you’re a size 10.  The shoes are already in your price range at $100.  Are you really going to sit tight until they drop to $65?  Of course not.  Because by then, there won’t be a single size ten left for you to buy.  But on the other hand you see a J. Crew Linen shirt marked down 40% and on sale for $50… and that still seems a little expensive.  (Unless you really like linen shirts)

When is a deal, a deal?  The answer is  is unfortunately:  It depends.

Question: Do you always wait until something goes on sale? Or is it a case by case basis? What will you pay full price for, and never buy unless it’s marked way down? Answers in the comments section if you please…