New York Times: Men’s Shapewear is a Retail Hit
“It’s all about getting in shape, and while a regular gym routine is probably the best bet…” – This Just in from The Department of No Sh*t.
Allow me to play armchair philosopher for a moment… The problem with fooling yourself is that not accepting your reality only delays the process of improving it.
Back in February, the compression shapewear company for women known as “Spanx” started making items for men, and they even got a mention during Jimmy Kimmel’s Handsome Men’s Club Bit. But what is compression shapewear? It’s an undershirt or pair of underwear with tight spandex like panels that takes the fat on the wearers body, and redistributes it evenly. It squishes you into a more desirable shape.
And guys are buying this stuff. Lots of it.
Not only are Spanx for Men and imitation brands flying off the shelves, these companies have tapped into a whole new market of self consciousness thanks to the men. The size of a man’s package.
There’s a huge problem with this. Men are buying this stuff because they want to get the girl. What happens when that moment arrives, and the spanx shirt / junk enhancing brief wearing Wizard of Oz shows her what’s really behind that spandex curtain?
Guaranteed she won’t be real impressed with your deception. At all.
And why the hell are all of the models in the Shapewear ads already ripped? Isn’t that like throwing a match on a fire? If you’re in need of underwear, try these instead.