I by Invicta

I by Invicta – Watches for under $100

Bigger Louder Cheaper.  So seems to be the motto of Invicta’s step down brand, “I by Invicta.”  Here’s what the new brand says about itself via Amazon.com:

“Always adjusting a perspective in order to accommodate the realities of today’s watch lover, The Invicta Watch Group is launching an exciting NEW brand- I by Invicta. This mid-priced range is not only designed by the Invicta Watch Group, every piece will meet with Invicta’s exceptional Quality Control Standards. I will offer an extensive scope of truly diverse design options appealing to any fashion sensibility while maintaining an absolute in competitive pricing.”

We get it.  These are watches designed by Invicta, made cheaply with cheaper parts.  So what’s with the obnoxious fake markdowns all over the web?  You really expect anyone to believe that this is a $400 watch marked down to $80?

The pushers on their chronographs look downright casio-ish, and anything with a stainless steel band appears to have been designed by a drunk Fossil intern.  But that doesn’t mean there aren’t a couple of lookers in the bunch.  The posturing is just a bit annoying.  If you’re going to be more affordable, just say it and move on.

I by Invicta might be the perfect brand for a weekend sport watch, but really not much else.  If you want something that’s not too subtle, you’ll never, ever wear with a suit, and under $100…  Then by all means take a look.