Esquire Color Quotient – RED 2%

Face it guys, women wear red better.

(see example above, and below…  Blake Lively at the 2009 Emmy Awards)

Bright Red always looks a little too Christmasy on guys.  Women wear it and they’re stunning.  Guys wear it and they look like they’re gearing up for another bad sweater party.

That’s why a bright red winter hat actually works.  You’ll only be wearing it a few times every year, and it’ll be during the holidays.  Keep it solid (no white snowflakes) and you’ll look, well… festive… but not so festive that you might be ready to launch into Good King Wenceslaus.

That, and the black winter hat and black overcoat combo makes you look like you’re about to rob a bank.

T-shirts and other under layers can look great in dark red.  One of my favorite t-shirts is a solid dark red.  It’s often under other shirts or worn on the weekends around the house.

Use red sparingly, and encourage women to use it often.

(More pics of Blake in her Red Dress can be found here.)