Strong Hold, Matte Finish: Alterna Hair Concrete – $19.00
So you’re the type that wants a good amount of control over how your hair will look for the entire day, but the last thing you want is a shined up pomade finish. Styling creams do an okay job, but don’t offer enough hold. It seems like if you want a stronger hold with a cream you have to apply when your hair is more on the wet side, and that’s when their glue like texture keeps your hair looking wet and a bit crusty.
Enter Alterna’s Hair Concrete. The name might cause visions of a stiff helmet-head finish, but that’s not what you get at all. What you do end up getting is one of the few dry feeling, matte-finish hair products that has unusually superior hold.
It’s not really a wax, and it’s not a cream either. When you emulsify it in your hands it gets extremely light feeling. Use a small amount with almost completely dry hair, start at the back of your head and move forward. Push your hair against the grain a few times to get even distribution, and then finish off how you want it to look.
Done. It’s a dry finish, has incredible hold, and has almost no weight because you don’t have to use that much to get the desired effect. Made in the USA, comes in recycled and recyclable packaging, all natural ingredients.